MUMBAI: BMW and Mercedes-Benz, the German arch rivals in the luxury car market, have taken contrasting positions on their India strategy.
While Stuttgart-based Mercedes-Benz is pushing sales of its new-generation compact cars A-Class, B-Class, CLA and GLA that helped it narrow the gap with the Indian market leader Audi; its rival from Munich is reducing focus on entrylevel brands, the 1 Series hatchback and X1 sport utility vehicle (SUV).
Mercedes-Benz India, meanwhile, is aiming to expand sales of its compact models by 50% this year.
The entrylevel luxury segment — where cars are priced between Rs 25 lakh and Rs 45 lakh — now makes up for 20-25% of Mercedes-Benz's India sales, compared with 5-10% at BMW. And, the top of the pyramid luxury and performance car segment — where vehicles are priced between Rs 50 lakh and Rs 2 crore — that BMW is targeting is the mainstay for Mercedes-Benz. The Stuttgart-based auto maker cont ..
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